LAB CATEGORY / 3 FIELDNOTES

Naming.

Choose words that do the right job.

Good naming starts with an audience and a purpose. This archive connects extension choices, Web3 naming systems, and AI or agentic product identities. Evaluate the whole address, the expectations it creates, and the functions it needs to support. Do not let an extension or a fashionable keyword stand in for a complete product brief.

Test pronunciation and spelling in realistic situations. Keep technical compatibility distinct from brand fit and verify the actual system when wallet naming or other integrations are involved. Review acquisition and renewal terms for the exact candidate and arrange appropriate rights checks. A durable decision explains both the benefit of the chosen name and the limitation the team is prepared to manage.

The naming reading list